Advantages of Big Data Analytics for Companies
The biggest asset today is data. This term can refer to any occurrence, conversation (vocal/visual/written), and or transaction. Hence, data refers to almost anything that happens across the globe. On that note, Big Data can be defined as a collection of data and storage of the same in a single archive or infrastructure. Data can be in the form of large datasets or processes and technologies that are used to handle such large data sets. However, for crediting any value to these massive amounts of data, they have to be analyzed first and insights need to be generated from them.