A website, web application or even a mobile app may have the best features along with being visually attractive. But there will be no use of these digital presences until the end-users know of their existence. Also, the internet is filled with thousands, if not more of similar websites and apps that provide the same solutions as your company does. So, how will people and specifically the right audience know about your business/organization? The easiest way to this is through digital marketing.

Digital workplaces are online platforms that enable employees of an organization as well as team members to remotely access systems and tools. This can be done from any device be it smartphone, tablet, laptop and/or desktop computers. Digital workspaces can be very useful during instances such as outbreaks of diseases, natural disasters and others. Work can be effectively continued, despite not the entire team not being to assemble in office premises. This is done by placing all files and tools on cloud platforms such as AWS and Azure.

There were times when to promote a business there were a set of folks who had to do a lot of field work in reaching out to people physically, knowing their needs, taking surveys about their business to know the reactions of the customers and spend huge amount of money to advertise their products. The entrepreneurs also had to spend time in knowing what their competitors are into to excel in the market. Not just that but they had to pay a huge value in offers that varied to each client.

Strategize for the best; for the best; prepare for the worst!

The digital world does not show even a modicum of respect to privacy let alone reputation. The nameless and faceless could bring harm, sometimes even deliberate. There is now a need to triage possible sources of

Google has confirmed axing of right-hand side ads and focus on having four ads at the top. The ubiquitous search engine had this move in the works for some time- as per the knowledgeable buzz around the Search Engine Marketing Industry.

The right hand side in the stead of the now oft-ignored adverts now will have Product Listings and Knowledge graph ads. This move has a lot to do with improving the performance of ads vis-a-vis their reach and potential for conversions. It is been speculated that the CPCs will now increase along with better ability to target.

Artificial Intelligence and Big Data are making their impact on goods along with services of every industry. So, why can't the same be used for marketing? We will tell you how. SGS Technologie is a software development and digital marketing company in Florida that specializes in the field of AI and Big Data Analytics. We are aware that AI in marketing utilizes customer data, machine learning and other computational concepts to predict a person's action or inaction. Artificial Intelligence easy categorization of the huge amount of data collected through different campaigns.