Mobile devices and their applications are becoming more popular and are being used for almost every aspect of life. Commercial enterprises, educational institutions, medical organizations, financial companies, government agencies, and more are shifting their focus to mobile platforms. The core reason behind this could be the engaging User Experience along with the attractive User Interfaces that mobile applications provide to users.

Mobile devices are currently the most popular platforms to access the internet and hence, it makes perfect sense for a business to develop a mobile application. Direct contact can be made with prospective along with existing customers without aggressive marketing campaigns. That is, a mobile app removes the necessity of continuously sending emails as well as brochures to customers and heavy investments in commercials for this purpose.